Your customers search on Google. And more and more often they ask ChatGPT or Perplexity who does this kind of work. Whoever does not show up there does not get the call.
Johann Christian Gollan (jcg dev), based in Bochum, Germany. Freelance software development based in Bochum, Germany. Websites built to be found. Software for the daily business. AI used with judgement. Contact: dev@jcg.software.
jcg.software- Someone searches. Is your site listed?
- Who does the search engine name? You.
- Someone asks an AI. Who does it name?
- You. With a source.
Search engines and AI models find your site through its words. People who look for what you do type in certain terms. If those terms are on your site, you get found. If they are not, the site stays invisible. For Google just like for ChatGPT.
I find out which terms your customers really use. Then I build them in: into the text of your site, into blog articles on your topics and into the metadata that Google and the AI crawlers read. In the right places, without sounding like advertising.
- Keywords from real search queries
- Text and blog articles
- Title, description, structured data
- llms.txt for AI crawlers


web design Bochum: websites that get found.
A site is only finished once people find it. That is exactly what a software developer Bochum works on: technology, text and structure so that Google and AI answers understand the page.
Using the words customers really type into the search box, and placing them where they belong: title, headings, first sentences.
And AI integration Bochum makes sure the site is found even when people stop googling and start asking.
- What does your text say?
- Which words do people really search for?
- Weak words out, strong words in.
- What do the strong words become? An article.
- What is still missing? The metadata.
After a few weeks the numbers show what really lands: which terms get seen, which get clicked and which bring people to your site. I read that regularly and sort the words accordingly. Strong, weak, swap.
Weak words go out, strong words get more room. New blog articles cover the topics people ask about. And then it starts again: measure, sort, sharpen. So your reach can grow step by step instead of once and never again.
- Search Console and Plausible, no cookies
- Click rate per query
- Sort and swap words
- New articles on what people ask for
- Visitors
- 3,145
- Impressions
- 13,643
- Clicks
- 856
- Click rate
- 6.3 %
| Query | Seen | Clicked | Click rate | |
|---|---|---|---|---|
| web developer bochum | 2,934 | 156 | 5.3 % | weak |
| johann christian gollan | 2,280 | 169 | 7.4 % | strong |
| jcg dev | 1,547 | 90 | 5.8 % | weak |
| web design bochum | 2,519 | 156 | 6.2 % | weak |
| custom software bochum | 2,349 | 148 | 6.3 % | strong |
| seo bochum | 2,014 | 137 | 6.8 % | strong |
- How many people visit the site? And how many of them via search?
- Which words bring them?
- Which words are strong? The ones with a high click rate.
- Where do the strongest words go? Back into the text. And again from the top.
Send me your website address. I check technology, titles and text, see which words are missing, and tell you what I would change.
No strings attached. Reply in 48 hours.
- Technology and load time
- Titles and descriptions
- Missing words
- What I would change